ANUGERAH SERI ANGKASA 2010
February 8th, 2011 |
Category: Event |
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ANUGERAH SERI ANGKASA 2010: RECOGNITION OF THE BEST IN THE BROADCASTING INDUSTRY
31st January, Kuala Lumpur:- Anugerah Seri Angkasa (ASA) is a prestigious awards event dedicated to recognising the best in the Malaysian broadcasting industry. The awards was introduced in 1972, three years after the merging of Radio Malaysia and TV Malaysia, into Radio Televisyen Malaysia (RTM).
During its inception, the awards emphasis was more on drama and entertainment productions with award categories like best drama, male and female actor, script, host, radio announcer and documentary. Other categories included were for the supportive roles like audioman, cameraman, visual editor and lighting although back then productions were in black and white.
The awards continued into the era of colour television in 1978 until early 2000, and was open only to RTM staff and productions as the awards was RTM’s initiative. In 2004, it was opened for the first time to private broadcasting stations in order to encourage positive competition in the local broadcasting industry. This effort was once again continued during the ASA 2006.
The upcoming ASA 2010 marks the first time the current leading broadcasting stations – government broadcasting station Radio Televisyen Malaysia (RTM), private broadcasting station Media Prima Berhad and ASTRO as pay-television broadcasting station – will collaborate together with main organiser, the Ministry of Information, Communications and Culture, in a move to strengthen ties among the broadcasting fraternity.
ASA 2010 is aimed to give government recognition of the nation’s broadcasting industry and to motivate all staff of Government and private broadcasting stations to continue their efforts in the broadcasting arena. The awards event is held over two days, which is on 18th of February (recorded) while the second night on 19th February will be aired live from Putra World Trade Centre (PWTC) on TV1 (RTM), TV9 (Media Prima) and Astro Prima (Astro), at 8.30pm.
ASA 2010 is a collaboration among RTM, ASTRO, Suria FM, Sinar FM, and Media Prima Berhad’s broadcasting subsidiaries TV3, TV9, ntv7, 8TV and HotFm.
The awards will recognise the outstanding work of those who have contributed tirelessly in front of the camera and behind-the-scenes such as the directors, script writers, hosts, actors, comedians and many more. ASA 2010 aims to encourage positive competition amongst those in the broadcasting industry and to raise industry standards for more quality, creative, and effective future productions and programmes, which in turn benefit the viewers and listeners as well.
Themed Dunia Penyiaran: Citra Budaya Malaysia (Broadcasting World: A Reflection of Malaysian Culture), ASA 2010 aims to highlight radio and television as the main medium to portray the development of Malaysian culture.
A total of 53 awards will be given out this time comprising 34 TV awards, 16 Radio awards and three special awards including the Special Jury Award for TV, Special Jury Award for Radio and the Tokoh Seri Angkasa award. Award recipients will win a trophy and a certificate each while the two recipients of the main award categories, Best Director and Best Drama awards, will each win a trip to Los Angeles.
The categories are divided into television and radio; there are 521 nominations, comprising 198 for radio categories and 323 for television categories. The nominations were open to all radio and TV programmes produced by RTM, agencies under the Ministry of Information, Communications and Culture, private companies that have supplied content to RTM, and private broadcasting stations in Malaysia with productions between 1st June 2009 until 31st of July 2010.

