Landmark Mou Between The Malaysian & Indonesian Music Industries
December 21st, 2011 | 
Category: Event | 
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Landmark MoU between the Malaysian and Indonesian music industries
MOU signing ceremony at DEA Tower 1, Mega Kuningan, South Jakarta, Indonesia on 14 Dec 2011
From Left to Right:
ASIRINDO General Manager – Yessi Kurniawan, RIM Group Deputy CEO – R Ramani Ramalingam, RIM Group CEO – Tan Ngiap Foo, PPM Chairman – Adrian Lim, RIM Chairman – Norman Abdul Halim, ASIRI Chairman – Handi Santoso, ASIRINDO Director – Jusak Irwan Sutiono, ASIRI Council Member – Gumilang Ramadhan, ASIRI General Manager – Marulam J. Hutauruk SH and ASIRI Manager – P. Ceno.
21 December 2011, Kuala Lumpur – A Memorandum of Understanding (MOU) between Recording Industry Association of Malaysia (RIM), Public Performance Malaysia Sdn Bhd (PPM), Asosiasi Industri Rekaman Indonesia (ASIRI) and PT.AS Industri Rekaman Indonesia (ASIRINDO) was signed by their respective Chairmen in Jakarta, Indonesia last Wednesday, 14 December 2011.
As the frontline organization of the music industry in Malaysia in addressing various industry issues, foremost of which are the development of new businesses such as distribution of music via digital channels and tackling piracy in relation to copyrighted sound, music video and karaoke recordings, RIM has been aggressively pursuing business and market development for its members including by way of setting up a wholly owned enforcement, digital business and collective licensing subsidiary – BruCop Sdn Bhd in the territory of Brunei Darussalam earlier this year.
With the execution of this MOU, RIM has now formalized its vision to foster closer ties between the music industries of Malaysia and Indonesia which share close cultural ties in addition to a common language.
Further to this MOU, RIM and its wholly owned collective licensing subsidiary – PPM together with its Indonesian counterparts – ASIRI and ASIRINDO, will be working closely to aggressively develop cross border music industry relationships and businesses between Malaysia and Indonesia.
Amongst the collaborative initiatives agreed will be mutual support and recognition for each other’s respective annual national music award shows namely Anugerah Industri Muzik (AIM) and Anugerah Muzik Indonesia (AMI) with RIM and ASIRI respectively allocating one live award show performance slot for each other’s members’ music recording artistes moving forward.
RIM and ASIRI have also set a target for their respective members to produce a minimum of 10 joint Indonesian-Malaysian single song recordings for commercial release within the first year of this collaboration. Popular and successful song duets/collaborations between Malaysian and Indonesian artistes in the past include:
- Cinta Yang Sempurna – Adi (Sixth Sense) & Neo (Letto)
- Ceritera Cinta – Jaclyn Victor & Rio Febrian
- Dua Hati Menjadi Satu – Dafi & Gita Gutawa
- Sayang – Dayang Nurfaizah & Marcell
- Dibius Cinta – Yusry (KRU) & Melly Goeslow
- Perlu Kamu – Ajai & Kris Dayanti
- Amarah – Dato’ Siti Nurhaliza & Kris Dayanti
- Tanpamu – Dato’ Siti Nurhaliza & Kris Dayanti
- Jika Kau Tak Datang – Dato’ Siti Nurhaliza & Kris Dayanti
- Begitula Cinta – Dato’ Sheila Majid & Harvey Malaiholo
- Ingatlah Diriku – Dato’ Sheila Majid & Chandra
- Dia, Aku dan Kamu – Nadia (AF6) & Red Peanut
- Seperti Dulu Lagi – Sabhi Saddi & Vienna Fridiana
- Dengarkanlah – Amy Mastura & Glenn Fredly
- Nada Cinta – Erra Fazira & Rio Febrian
- Dekat Tapi Jauh – Ziana Zain & Broery Marantika
- Bintang Kehidupan – Ronnie (Sunday) & Yanti Aryanto
- Antara Kita – Ning Baizura & Hedi Yunus
- Cinta Kita – Amy Search & Inka Christie
“On behalf of the Malaysian recording industry, I welcome this historic Memorandum of Understanding which heralds a new dawn of increased cooperation and bilateral trade arrangements between the music industries of both Malaysia and Indonesia which will only serve to mutually enrich the cultures of both our territories” said Norman Abdul Halim, the Chairman of RIM. According to him, RIM was increasingly being viewed as a progressive and credible industry association and together with PPM’s significant licensing contributions, both Malaysian bodies have been widely acknowledged as being amongst the best in the Asia Pacific region.
Another key MOU point was for PPM to share its considerable expertise and experience to provide collective licensing negotiation and consultancy services to the management of ASIRINDO in the development of copyright licensing issues and to execute collection and distribution of royalties based on legal provisions in Indonesia.
Adrian Lim, the Chairman of PPM said, “As Chairman of PPM, I am pleased that we will be able to share Malaysia’s experience in collective licensing for the recording industry with Indonesia to help grow ancillary public performance, broadcast and reproduction licensing income which has become increasingly important for recording companies to continue investing and to produce great music artistes and recordings.”
According to Yessi Kurniawan, the General Manager of ASIRINDO, ASIRI and ASIRINDO decided to specifically collaborate with RIM and PPM, amongst others, because both Malaysian organisations had developed a very good collective copyright licensing system and also a very transparent way of distributing collected royalties to their members. “RIM and PPM are two very successful bodies not only for the music industry in Malaysia but also rank amongst the best in the world, and we are indeed very proud to have them as our partners”, said Yessi.
This MOU marks a memorable and another remarkable achievement in the local music industry for the year 2011 and with continued vision, determination and drive from the RIM Group, the Malaysian music industry can certainly look forward to a prominent and exciting beginning in the year 2012.
