News & Events

TUNE TALK HIRES VIRAL VIDEOMAKER TO BOOST SOCIAL MEDIA INTERACTION

In an unprecedented move, Tune Talk has become the first Malaysian telco to hire its fans via the social media to help enhance interaction with subscribers and fans via the new media platform particularly Facebook and YouTube.

It all started in August when an anonymous fan called ‘tropicgang’ posted a video on YouTube featuring a beefy puppet character dedicated for Tune Talk’s second birthday. Aptly entitled ‘Who Like Confuse’, the video highlighted in a very entertaining way Tune Talk’s single subscription plan that is utterly simple, straightforward and transparent. It instantly caught the eyes of Tune Talk’s CEO, Jason Lo and Chairman Tan Sri Tony Fernandes and after a series of message exchanges on YouTube and Twitter, Jason and ‘tropicgang’ finally met and negotiations began behind closed doors.

Another video was recently released confirming that Tune Talk has hired ‘tropicgang’ to manage and interact with Tune Talk fans via Facebook and YouTube. ‘tropicgang’ has since agreed to create more ‘Mat Tune’ music videos, which will be released monthly from now until December 2011.

‘Tropicgang’ however wants to remain anonymous and prefers to be known by its character ‘Mat Tune’.

Talking about what he thought of the tribute video, Jason said: “Mat Tune broke away from the typical cover song format of a bedroom musician. Tony and I were impressed at its quirky mix of in-your-face humour, original scripting and creative use of puppets.”

The YouTube video was first brought to Tune Talk’s attention on 19 August 2011. Some magazines and bloggers discovered the video, posted it on their respective Facebook walls, and tagged Tune Talk. From there, the video quickly gained widespread attention, earning 5,000 views within a week, and sky-rocketing to over 24,000 views to date. Dubbed by Tune Talk’s Facebook fans as the ’tetek guys’, the tribute video is catchy and addictive. ’Who Like Confuse’ became an instant YouTube hit, sparking Jason to publicly search on Twitter for the fans who made the video.

“Mat Tune now is building his popularity and career since his “Who Like Confuse” music video became viral on YouTube. We have many interesting things planned for them. Social media has become a key channel of communication and that is why we have decided to hire “tropicgang” a.k.a. Mat Tune. We would like to use this new discovery to engage our fans with content that is relevant to them regardless of whether they are our subscribers or not. You don’t always have to sell people something, have a little fun derr! ” said Jason Lo.

Fans can now look forward to more quirky music videos, fun interaction and surprise rewards with “Mat Tune” by following him on Tune Talk’s Facebook page: www.facebook.com/tunetalk

PETALING JAYA, 4th OCTOBER 2011 – In its efforts to make the world a little greener 8TV launched its first ever Go Green-eco-friendly 8TV FUN HUNT, that took place on the 1st of October 2011. This initiative gathered the likes of local celebrities, media as well as lay people to join in a day filled with adventure and fun while playing their part in reducing the environmental footprint that has been imprinted.

Similar to the mechanics of a treasure hunt, the 8TV FUN HUNT saw participants play games and solve puzzles to find hidden articles, locations and places using a series of clues stressing on activities that require both mental work and physical strength. The only difference between a treasure hunt and this fun hunt was the whole load of FUN that came with it.
The 8TV FUN HUNT had 60cars flag off from Sri Pentas, Bandar Utama at 9.00am to proceed with an array of activities that will embed a sense of environmental awareness to participants, some of which included Bin There, Dump That!, Can it! and the Environ-mental Challenge!

A minimal registration fee of RM25.00 per head was charged to the participants and proceeds that amounted to RM5,000.00, were donated to Zoo Negara Malaysia. Zoo Negara Malaysia, that is now 48 years old, is managed by the Malaysian Zoological Society, a non-governmental organization established to create the first local zoo for Malaysians.

In view of 8TV’s 8th anniversary celebration, everything at the treasure hunt screamed “8”, even the prizes! The first prize winners, Josy and the Puddy-tats walked away with RM1888.00, RM 200.00 BHPetrol vouchers, RM500.00 Facekara vouchers and a Massage Chair worth RM7,500.00 sponsored by 1Borneo Mall, while the first runner up, Big Bang bagged RM888.00, RM200.00 BHPetrol vouchers and a Sony 42’ flatscreen television whereas the second runner up, Bukan Team Cilok took home RM488.00 and RM200.00 BHPetrol Vouchers. There were also 8 consolation prizes that were given out for best decorated car, most creative group name, earliest team to register, fastest team, slowest team, most stylish team, best mascot and who knows 8tv best, each of which walked away with RM200.00 BHPetrol vouchers, RM500.00 Facekara vouchers, a Golden Escapade Club Holiday Package Card and two PLUS Touch and Go cards with RM100.00 each! But that’s not all, there were heaps of other exciting lucky draw prizes that were given away!

“Complementing the excitement of seeing and experiencing the importance of being ecologically aware ,the 8TV Fun Hunt is a huge success and has allowed us to share with members of the society the small yet significant ways in which we can play our part in making this world a greener, cleaner place for all.” Says Group General Manager of 8TV and ntv7 Ms. Airin Zainul.

There’s only one earth, let’s not waste it!

AIRASIA Introduces Direct Flights to Da Nang, Vietnam

It’s time to discover another jewel of South East Asia – Da Nang, Vietnam. Get ready to explore ancient ruins; bask on sunny white sandy beaches; enjoy breathtaking views and many more fantastic experiences the city has to offer as AirAsia will be offering direct flights to Vietnam’s third largest city from 16 December 2011. The airline will begin servicing the new route with four (4) weekly flights departing from LCC Terminal, Kuala Lumpur to Da Nang International airport every Monday, Wednesday, Friday and Sunday.

This new service from Kuala Lumpur will be AirAsia’s third destination in Vietnam after Hanoi and Ho Chi Minh City and is the airline’s seventh destination within Indochina which includes Siem Reap, Phnom Penh (Cambodia); Vientiane (Laos) and Yangon (Myanmar).

AirAsia Berhad Regional Head of Commercial, Kathleen Tan said, “We are delighted to add another great destination to our extensive network. Da Nang is one of the hidden gems of South East Asia and has so much to offer. From its pristine beaches to historical sites, there’s surely something for travellers to enjoy. Apart from tourism, the city also serves as a shorter meeting point for local SMEs to trade within the country as it is located in central Vietnam.”

With its old-world charm along with natural wonders, Da Nang has a plethora of exciting sites to offer travellers. For the history buffs, Da Nang is home to three UNESCO World Heritage sites namely the ancient town of Hội An, Mỹ Sơn Sanctuary and Imperial City, Huế.

Beach lovers on the other hand can chill out along the city’s 30km long coastline and enjoy the clear green water on the beaches such as My Khe, Non Nuoc and Cua Dai. Nha Thrang, a coastal town near Da Nang also offers spectacular beaches and well worth a visit if you are an underwater enthusiast. This popular spot has attracted scuba divers from all over the world while Nha Thrang Bay has long been regarded as amongst the world’s most beautiful bay.

Those who want to enjoy nature at its best can visit the Marble Mountains (Ngu Hanh Son) and explore the caves, tunnels, labyrinths and even Buddhist temples located at the cluster of five limestone hills named after the five elements of water, fire, metal, earth and wood. Then there is the Hai Van Pass, a two mile long mountain pass and is renowned for its scenic beauty. The pass was featured in BBC’s Top Gear where host Jeremy Clarkson mentioned it as “a deserted ribbon of perfection – one of the best coastal roads in the world.”
Da Nang also plays host to a number of international world class events such as the annual Fireworks Competition held every April while Nha Thrang was chosen as the site of the 2008 Miss Universe and Miss Earth 2010 pageants. It was also announced that the 2016 Asian Beach Games will be held in Nha Thrang.

In conjunction with the introduction of this new service, AirAsia will offer an all-in fare from RM69*. Booking period for the offer is from 5 – 12 October 2011 for the travel period of 16 December 2011 – 27 October 2012. On top of that, AirAsia Citibank credit card holders will get an exclusive offer with an all-in fare starting from RM59*.

The promo-fare is available online at airasia.com and is also available via mobile at mobile.airasia.com as well as via AirAsia apps for Blackberry, iPhone and Android phones. The apps are available for download at Blackberry App World, iTunes App Store and Android Marketplace by searching for the keyword AirAsia.

Da Nang also has a great choice of accommodation options for travellers. From budget backpackers’ lodges to 5 star hotels and international resorts, the city caters to all type of travellers. For ground arrangements guests can log on to airasiago.com. With more than 70,000 hotels worldwide and 5,000 tours and activities, guests are able to mix and match their preferred tour and activities to make their holiday more interesting and memorable. Through its partnership with Expedia, the travel portal has 130,000 hotel partners around the world.

FIGHT THE FIVE CAUSES OF SWEAT

Rexona empowers Malaysians with the truth behind light movement, heat, stress, humidity and emotions

• Six out of ten Malaysians do not use deodorant.
• 65% of Malaysians often joke about their friends’ body odour but the brutal truth is that they are actually serious about it.
• The five causes of sweat (light movement, heat, stress, humidity and emotions) are inevitable in people’s daily routines and have a silent effect without them realising it

Petaling Jaya, 29 September 2011 – Sweat breaking can be heartbreaking. The No Sweat Survey commissioned by Rexona has showed that 65% of Malaysians often joke about their friends’ body odour but the brutal truth is that they are actually serious about it. In addition, a staggering 60% of people would hold their breath rather than confronting one’s unpleasant smell. However, many still believe that they don’t sweat and are unaffected by body odour.

Rexona, the world’s number one deodorant, took the lead to improve Malaysians’ understanding on sweat and its consequences through an experiential platform. The event themed “Don’t Sweat It with Rexona” was organised to unearth the five causes of sweat and to break the twisted myths of body odour. It is also with hope that this will give rise to a re-evaluation of one’s personal care regime.

“In Malaysia, six out of ten people do not use deodorant. Many people think that they are not susceptible to sweat due to their sedentary lifestyle and cool air-conditioned workplaces. This is far from true. Sweat is caused by the fluctuations in emotion, temperature and physical movement. These factors are inevitable in people’s daily routines and have a silent effect without them realising it,” said Chin Chern Yen, Brand Manager for Rexona at Unilever (M) Holdings Sdn. Bhd.

Sweat itself is odourless. However, it triggers body odour when it comes in contact with the bacteria that naturally live on human skin. These bacteria break down sweat and body odour is the by-product of this process. A small amount of perspiration is all it takes to expose individuals to the risk of body odour.

“Research has shown that a person is unable to detect one’s own odour. Worse, your friends are embarrassed to tell you about it. Body odour is undesirable. It brings upon social embarrassment and negatively impacts one’s confidence. Hence, it is imperative for everyone to take preventive measures to fight against it,” Chin added.

“Through this experiential discovery, we hope to inspire more people into reconsidering their daily personal care practices. Being 100% odour-free is the key to unbeatable confidence to handle their daily challenges and achieve their wildest endeavours,” Chin concluded.

Don’t Sweat It with Rexona was geared to offer guests an experiential platform to uncover the five causes of sweat. Five stations were customised to signify light movement, heat, stress, humidity and emotions.

Guests were seen doing simple kicks, strikes and punches at the Kinect games station. Next to it, we saw guests posing for Polaroid shots at the simulated setting of sun and beach while others were spotted releasing stress by punching an inflatable doll. Not very far away, the rest were indulging in a hand massage at the humidity zone. The night was put to a perfect end by an emotional ride through the movie Dream House.

Sweat and body odour can be triggered as easily as it can be prevented. Guests left knowing that staying odour-free, fresh and confident all day long is no longer an impossible feat.

About Rexona
Rexona is the world’s largest deodorant brand in terms of sales and market share, with leadership position in more than half the world. Rexona is the only deodorant tailored to the need of men and women with effective product range for each. Rexona is a brand of Unilever (Malaysia) Holdings Sdn Bhd, a household name in Malaysia since 1947.
Currently, Unilever Malaysia has a portfolio of 13 key brands which include personal care products such as Sunsilk, Dove, Lux, Clear, Lifebuoy, Fair & Lovely and Rexona, homecare product such as Breeze and food products such as Lipton, Knorr, Lady’s Choice, Planta and Wall’s. Many of these brands are also leaders in their respective categories.

Fly with AirAsia to Macau and stand a chance to win VIP tickets to ZAiA

KUALA LUMPUR, 30 September 2011 – Grab the chance to win VIP tickets to the spectacular performance of ZAiA by the world-famous Cirque du Soleil at The Venetian Macau, by participating in AirAsia’s ‘ZAiA Cirque du Soleil Show’ contest.

Participate in this awesome contest by booking a flight to Macau via the ‘ZAiA Cirque du Soleil Show contest’ promotion. The booking period for the contest promotion is from 3 – 16 October 2011, for the travel period from 1 November – 31 December 2011. Log on to www.airasia.com to find out more.

The holder of every 100th successful flight booking will be automatically registered, and shortlisted participants will be picked out of the pool of registered holders for the final draw. Shortlisted participants will be notified via email and will automatically be in the running for the grand prize: one (1) pair of VIP tickets to the ZAiA by Cirque du Soleil show. Besides the grand prize, also up for grabs are 20 pairs of regular tickets to the show.

AirAsia Regional Head of Commercial, Kathleen Tan said, “We are proud to present our guests with the chance to win exclusive tickets to this sought after spectacular performance of ZAIA by Cirque du Soleil, and also to enjoy what Macau has to offer. Macau has definitely something for everyone, ranging from gorgeous cathedrals such as the Ruins of St. Paul’s Cathedral, Guia Fortress and St. Domingo’s Church to flea markets, beaches and great food.

“Macau is indeed a vibrant city with a distinctive blend of Portuguese culture and traditional Chinese traits. With incredible low fares all year round coupled with hotel discounts offered via airasiago.com, Macau is definitely one of the many holiday destinations worth a visit.”

In addition to the great low fare deals, guests are also welcome to book hotel accommodation (via www.airasiago.com) together with their flights to enjoy 40% savings. Hotels which guests can book to enjoy 40% savings are Hotel Royal Macau (5 Star), Pousada Marina Infante Hotel Macau (4 Star), New Century Hotel Macau (4 Star) and Presidente Hotel Macau (4 Star).

ZAiA tickets are also available on www.airasiaredtix.com

Be a Fan of AirAsia’s Facebook page (facebook.com/AirAsia) and follow AirAsia’s Twitter at twitter.com/AirAsia for real-time updates of the latest promotions, contests and cool activities throughout the region