McDonald’s To Donate RM1
For Every Prosperity Burger Meal In One Weekend
McDonald’s raises the bar on its annual Prosperity Gives Back Campaign
in celebration of the 20th anniversary of the Prosperity Burger
• “Prosperity Gives Back”, a community outreach initiative by McDonald’s, enables Malaysians to contribute back towards the community in their neighborhood
• McDonald’s will donate RM1 for every Prosperity Burger Meal sold in a single weekend, from 19th to 20th January 2013
In conjunction with the seasonal return of the McDonald’s Prosperity Burger, made for Malaysians by Malaysians, fans can also look forward to spreading and sharing the true meaning of prosperity with their local community through Prosperity Gives Back (PGB), a charity drive that aims to create and foster long-standing relationships in the community among Malaysians and local charities.
‘PROSPERITY’ stands for 10 values that McDonald’s holds dear – Happiness, Friendship, Love, Satisfaction, Peace, Abundance, Sharing, Family, Affection and Joy.
“As a brand, McDonald’s is well represented within the diverse Malaysian communities and what better way to support the neighborhood that McDonald’s services than by going one step beyond serving great tasting food by organising a charity drive that gives back to the disadvantaged within McDonald’s neighborhood?,” said Sarah Casanova, Managing Director of McDonald’s Malaysia and Regional Manager of McDonald’s Malaysia & Singapore.
“We want to inculcate the true meaning of PROSPERITY amongst Malaysians and in everything that we do. One of the values of PROSPERITY is sharing and Prosperity Gives Back gives us that opportunity to do so – it not only spreads joy and happiness amongst the disadvantaged that shall be receiving but it will also give a great satisfaction to those who will be giving,” added Casanova.
Last year, 10sen was given away for every Prosperity meal bought throughout the campaign period, and the amount that was raised with the support of Malaysians was shared amongst 52 local charity homes nationwide. With the Prosperity Gives Back Campaign now into its third year and in conjunction with the 20th Anniversary of the Prosperity Burger, McDonald’s is wanting to share its efforts in a bigger way. McDonald’s will be dedicating a single weekend, 19th and 20th January 2013 to raise proceeds for identified local charity homes. On these two days, RM1 will be donated with the purchase of any Prosperity Meal.
To help foster the spirit of Prosperity Gives Back, McDonald’s has made available a microsite where Malaysians can share true, heart-warming stories behind their experience of the 10 Values of Prosperity. Selected stories will be published in the newspaper to be shared with Malaysians in February 2013.
Log on to www.mymcd.com.my/prosperity to share your story of true prosperity.
Find out more about McDonald’s Prosperity Gives Back Campaign and the Prosperity Burger on http://www.facebook.com/My.McDonalds