RAIN OR SHINE: FREE ICE-CREAM FOR ALL!
“THANK YOU” may only be two regular words which we use in our daily conversations, but behind these words are 28 million hearts which contain the deepest and warmest gratitude towards our Malaysian Contingent in London who have done the country proud with their achievements.
Therefore, in appreciation of the valiant efforts by our Olympians, Impian Emas Negara – an Olympic initiative by Media Prima Berhad – has decided to STILL reward all Malaysians with FREE Baskin-Robbins ice-cream!
Earlier, Impian Emas Negara pledged to give out free ice-cream at Baskin-Robbins outlets nationwide if Malaysia secures its very first Olympic gold medal.
En. Ahmad Izham Omar, Chief Operating Officer, TV Networks & Chief Executive Officer of Primeworks Studios, Media Prima Berhad, said Impian Emas Negara will still give out free ice-cream on Wednesday, 8 August 2012 at all 61 Baskin-Robbins outlets nationwide (excluding two kiosks at Pantai Hospital, Bangsar and Genting Theme Park) from 8.00 p.m. till 10.00 p.m., where every single Malaysian will be entitled to one scoop of the much-loved ice-cream brand.
“It was such an amazing experience for us Malaysians to witness our athletes compete superbly in the world’s most prestigious sports event. We felt, after seeing their high-level display of commitment and sportsmanship, that there is no reason for us to not go ahead with the free ice-cream giveaway for all Malaysians. We should all celebrate our heroes who have helped the country achieve international glory and in the process, united us all,” said Izham.
Sharing the same sentiment, Mr. Cheah See Yeong, President of Golden Scoop Sdn Bhd, Baskin-Robbins’ partner in Malaysia, said that Baskin-Robbins is excited to welcome Malaysians to its outlets on 8 August.
“We invite all Malaysians to come celebrate the nation’s pride at all Baskin-Robbins outlets nationwide on 8 August from 8.00 to 10.00 p.m. Not only that, early birds who turn up at our event will also be given exclusive vouchers offering the sweetest deals. Customers may choose from any of our 31 flavours available in stores. I think the best picks that symbolise this significant event are our Gold Medal Ribbon and World Class Chocolate.” said Mr. Cheah.
“This is also a great way for us to thank Malaysians who made a difference through their relentless support to our Malaysian Contingent,” Cheah added.
For more information on the FREE Baskin-Robbins ice-cream by Impian Emas Negara, log onto www.impianemasnegara.com.my or www.baskinrobbins.com.my.
The Impian Emas Negara initiative was launched in May. This initiative upholds the nation’s hope in achieving Malaysia’s first gold medal, while inspiring Malaysians to lend their strong support to the Malaysian Contingent.
About Media Prima
Media Prima Berhad (Media Prima), a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading integrated media investment group. The Group currently owns 100 percent equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher which publishes three national newspapers; New Straits Times, Berita Harian and Harian Metro.
The Group also owns three radio stations, Fly FM, Hot FM and One FM. Other cross media interests of Media Prima include content creation; event and talent management.
The Group’s leadership position in the Outdoor business is represented by Big Tree Outdoor Sdn. Bhd., UPD Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd. and Jupiter Outdoor Network Sdn. Bhd.
The Group has strong online presence through its digital communications and broadcasting subsidiary, Alt Media, via the Lifestyle Portal gua.com.my and tonton.com.my, a cutting-edge video portal with HD-ready quality viewing experience that offers the individualism of customised content and interactivity of social networking. Emas, is the first retro channel in Malaysia showcasing Media Prima’s production of popular TV programmes of the yesteryears via Internet Protocol TV (IPTV) on HyppTV, Unifi TM.
About Baskin-Robbins
Since two ice cream enthusiasts first came up with the idea of having one flavor for every day of the month in a single ice cream store, Baskin-Robbins has led the frozen dessert industry with delicious desserts and flavor innovation. Today, Baskin-Robbins is the world’s largest chain of ice cream specialty shops with more than 7,000 stores in over nearly 50 countries. But what is not commonly known is that Baskin-Robbins is a leader in flavor innovation and development with over 65 years of experience in delivering unique frozen dessert delights all around the world.
Baskin-Robbins is one of the most widely known and respected brands in the U.S. today. Baskin-Robbins has created over 1,000 flavors of ice cream, including no sugar added, fat-free and light options. Its menu also includes frozen yogurt, sorbets, sherbets, beverages, ice cream cakes, sundaes and fresh-packed ice cream for every occasion. And it is just as innovative about the places and the ways it serves these fine products to its customers. Its primary objective is to make each and every visit to Baskin-Robbins memorable and deliciously fun. It intends to stay “Malaysian’s Favourite Premium Ice Cream Brand” in every way.
