WITH CASTROL EDGE, DREAMS CAN COME TRUE:
WIN THE CHANCE TO EXPERIENCE THE ULTIMATE DRIVE IN A LAMBORGHINI IN ITALY
With all Lamborghinis leaving the factory using Castrol EDGE engine oil, the Lamborghini Super Trofeo racing series presents the ideal platform to showcase Castrol EDGE’s strength to perform under the most arduous of condition experienced across Europe’s most demanding race tracks, providing drivers the highest confidence needed to drive a Lamborghini up to 322Kph.
The lucky winners will get a once in a lifetime driving experience at a secret location in Italy where they get to experience the beauty, aggression and outright power of Lamborghini. Understanding how oils perform in engines under extreme pressure has enabled Castrol EDGE engineered with Titanium Fluid Strength Technology™ to provide drivers the freedom to push their machines to the limit and inspiring confidence to take on even the most demanding of roads.
The Castrol EDGE ‘Drive of Your Life’ campaign is open to all Malaysians with a valid driving license and will run from 1st December 2012 to 9th February 2013. Local motorists can be in the running by just servicing their cars using Castrol EDGE at any Castrol Auto Service workshops to take part in this contest. Apart from the grand prize of the Lamborghini Super Trofeo Experience, other cool prizes including weekly prizes of Apple iPhone 5 16GB, Apple iPad mini 16GB, Samsung Galaxy Note 2, exclusive premium Lamborghini merchandise and Castrol EDGE 5W-40 4L oils are up for grabs.
Mark Ng, Marketing Director of Malaysia, Singapore & Philippines, said:
“The Castrol EDGE ‘Drive of Your Life’ campaign provides Malaysian motorists an opportunity to win an experience of a lifetime in Italy for the very exclusive Lamborghini Super Trofeo Experience. Not many can claim that they have a chance to drive a Lamborghini, the ultimate super sports car, let alone driving it in its home country, Italy.”
“As the technical sponsor of the Lamborghini Super Trofeo, this association fits very powerfully with Castrol EDGE because Lamborghini super sports cars are about performance and technology. Today’s modern engines operate under higher pressures than ever before and every drive is a test of your engine oil’s strength. This means engines operate under immense pressure and needs an oil that is able to withstand pressures of up to 10,000 kg per square cm; equivalent to the pressure exerted by two elephants standing on top of a stiletto! That is why Castrol EDGE has been tested to perfection for maximum strength to keep your car consistently performing at its peak.”
With over 100 years of experience in lubricant technology, Castrol has always been pushing the boundaries utilising analysis, cutting-edge technology and innovation to deliver exceptional performance. Castrol EDGE engineered with Titanium Fluid Strength Technology™ is Castrol’s strongest and most advanced performance oil yet. Proven to be up to 40% stronger than a leading competitor* and stronger for up to 35% longer**, Castrol EDGE is so strong that Castrol has had to engineer tests to prove it.
Castrol EDGE’s unique adaptive strength is designed to continuously respond and adapt to an engine’s every need even under the severest possible pressure, minimising metal-to-metal contact and maximising engine performance, so it always excel under grueling and extreme condition, giving the drivers the confidence and freedom to drive how they want, when they want.
For more information, find us on www.facebook.com/castrolmalaysia or follow us on Twitter @Castrolmy
*In a test of the oil’s strength across a variety of engine speeds, the Castrol EDGE range average metal to metal contact is 40% lower than a leading competitor.
**We asked a third party laboratory to test the Castrol EDGE range using our Maximum Endurance Test and on this test Castrol EDGE was proven to be on average 35% stronger for longer compared to a competitor brand from another major lubricant supplier.
Castrol’s commercial success is underpinned by their ability to deliver improved performance through the application of analysis, technology and innovation. This has helped Castrol deliver superior performing lubricants for over 100 years including brands such as Castrol EDGE Engineered with Titanium Fluid Strength Technology™, Castrol Magnatec and Castrol GTX.
Castrol (www.castrol.com/my) is part of BP and is marketed under the lubricant arm of BP Group known as BP Castrol Lubricants (Malaysia) Sdn. Bhd. . Today BP Castrol Lubricants (Malaysia) Sdn Bhd markets two leading lubricant brands; namely Castrol & BP, and is a market leader in the lubricant business in Malaysia.
Castrol, with over 150 subsidiaries operating in 55 countries, is the market and technical leader for specialised industrial and automotive lubricants in the retail consumer sector. Castrol is also the market leader in the marine lubricants sector and is a key player in the aviation and commercial vehicles market segment.