Samsung Invites People to Discover the World of Possibilities at its Fourth South East Asia, Oceania and Taiwan Forum
Depth of innovation demonstrated by the company’s monumental UHD TV,
Premium F8000 LED TV, “Made for Asia” refrigerator and new Wobble Washer,
NX300 Camera and 45mm 2D/3D lens and Series 7 Chronos PC
JAKARTA, Indonesia – February 27, 2013 – Samsung Electronics Co., Ltd today unveiled new products and services at the Samsung South East Asia, Oceania and Taiwan Forum 2013 in Jakarta. Through its understanding and insight of what consumers need in the region, Samsung’s 2013 lineup of products demonstrates the company’s commitment to Asia and its vision where technology enables consumers to discover a world of possibilities.
In 2012, Samsung Electronics achieved record sales of approximately $187 billion. In South East Asia, Oceania and Taiwan, the company achieved 63 percent revenue growth in 2012 and retained its number one position in TVs, monitors, and refrigerators. Samsung also built on the momentum and retained its leadership as the number one brand for mobile phones and smartphones.
“Relentless pursuit of new innovation is the key principle of our business and what is enabling consumers to discover a world of possibilities with technology,” said Gregory Lee, president and CEO of Samsung Asia. “Asia is a dynamic region and consumers today are looking for technology that will enrich and empower them. Our new products in this show are amazing and we are bringing the products to be shown straight to our local markets.”
Delivering on this promise, Samsung unveiled a new paradigm in television, smart appliances, connected cameras and mobile devices. Sharing innovations from different areas of its business, Samsung has reinvigorated the consumer electronics market with seamless navigation, intuitive control and personalized user experiences.
Samsung’s complete portfolio will be on display at the Samsung South East Asia, Oceania and Taiwan Forum in Ballroom 2 at the Mulia Hotel in Jakarta.
Creating the Ultimate Lean Back Experience
In 2012, Samsung demonstrated leadership across all of its categories, including the TV market. The company achieved 16 percent growth in revenue and 14 percent growth in unit sales in the total regional TV market last year.
Following this success, Samsung is opening a new world of possibilities in home entertainment this year.
Leading its charge to deliver the ultimate lean back experience to consumers in the region, Samsung launched its flagship F8000 LED TV, the first Samsung television to feature a quad-core processor. Available in sizes up to 75-inches, the F8000 features an ultra-thin profile, a quarter-inch thick bezel and a wave inspired Arc stand that makes the TV look as if it is simply floating in the air.
Samsung also introduced its first 85-inch Ultra High Definition TV (UHD TV), the 85S9. The 85S9’s stunning Timeless Gallery design sets a new standard for TV craftsmanship, with the TV appearing to float within its frame and juxtaposing its classic minimalism with the imposing 85-inch display.
The design is aesthetically pleasing while functional: the 85S9 includes Samsung’s “One Connect” feature that eliminates cable clutter by requiring only one cable to connect to the TV, creating a perfect Clean Back look.
The 85S9 offers the resolution of Full HD displays to deliver unmatched picture detail and clarity. It can also up-convert HD content to Full HD and UHD resolution, offering a new world of viewing experiences. In addition, Samsung is addressing the current conflicting UHD content industry standards to ease purchasing concerns and to ensure that users will be able to view UHD content for years to come.
Samsung is also the first TV brand to offer support for the new high compression video codec, HEVC, which delivers higher streaming video quality over lower bandwidth so content will consistently look amazing.
Finally, to deliver an audio performance to match the screen excellence of this year’s new TVs, Samsung introduced the HT-F9750W.
The HT-F9750W is Samsung’s flagship 7.1 channel home theater system that is the perfect companion to its 2013 Smart TVs. The system features a 1,330-watt sound system for unprecedented sound quality and exceptional viewing experience, and it is powered by Samsung’s Gallium Nitride amplifier and vacuum tube amplifier to create a pure, natural sound. Additionally, HD content can be up-scaled to UHD picture quality, thanks to Samsung’s 4K Scaler Processor.
Introducing the next Evolution in Televisions
Each of Samsung’s newest televisions provides a new world of possibilities in search, navigation and control.
Samsung’s newly redesigned Smart Hub intelligently organizes a viewer’s content into clear, intuitive panels. The three panels include: Apps; Photos, Videos and Music; and Social.
Navigating these three Smart Hub panels is easier than ever before, thanks to enhanced Smart Interaction.
In 2012, Samsung pioneered motion and voice controls to navigate the TV. In 2013, these control capabilities have been enhanced. For example, not only can consumers now use their hands to select content, they can now rotate images, or simply zoom in and out.
Voice controls were also enhanced, with 2013 Smart TV models understanding about 300 commands with improved language recognition rates.
Drawing on Samsung’s mobile leadership, the navigation experience is reminiscent of that found on its smartphones. Samsung’s S-Recommendation with Voice Interaction technology—available in select markets such as Australia—is a personal guide to discovering new and preferred content on Samsung Smart TVs.
In fact, the new landing screen on Samsung’s 2013 Smart TV features On TV, the world’s first TV service to analyze on-air viewing habits and offer personalized program suggestions in real-time, enabling users to enjoy the ultimate lean-back experience. On TV is currently only available in the Australian market.
Samsung’s improved Voice Interaction technology will change what people think is possible from a television; it is now capable of understanding full sentences and natural language. Coupled with S-Recommendation, viewers can ask the Smart TV for movie and TV show suggestions or request films that feature specific actors or actresses. Searches aggregate relevant results from all available on-air or app services.
This advanced user experience has been expanded to smartphones and tablets, thanks to Samsung’s leadership in connectivity. Viewers can use their devices as a remote control or simultaneously enjoy two different pieces of content from a TV or Blu-ray player on a second screen. They can also mirror their Smart TV content on a tablet to take it with them around the home.
Additionally, Samsung delivered on its 2012 CES promise of bringing the next evolution of TVs with the introduction of its 2013 Evolution Kit. By simply adding the Evolution Kit to a Samsung Smart TV, users can have access to the latest Samsung Smart TV offerings. Owners of compatible TVs will be able to benefit from S-Recommendation with Voice Interaction, the new Smart Hub, as well as the quad core support of the 2013 range.
Creating Smarter, Connected Homes
Based on an in-depth understanding of consumers’ needs, Samsung offers fresh perspectives with its new range of “Made for Asia” appliances.
The new Samsung refrigerator (RT38) offers maximum organization and use of space, thanks to unique features, such as the Easy Slide shelf for effortless storing and removal of food, and a detachable Multi Storage Basket for items like cosmetics, medicines or special sauces. The new Samsung refrigerator features MoistFresh Zone, which controls air circulation to maintain optimal humidity, creating an ideal environment to store and keep vegetables and fruit fresh for a long time. Additionally, the refrigerator can cool down to the target temperature in a short amount of time, all by pushing the “Power Cool” button on the display. This convenient mode can reduce waiting time for cooling when needed.
Sporting a contemporary design with a solid finish, the new Samsung refrigerator promises a 10-year warranty on its Digital Inverter Compressor. Additional features include excellent cooling performance, energy savings and noise reduction.
The new Samsung Wobble washing machine (WA16) features Samsung’s Wobble Technology, which prevents fabric damage caused by friction without compromising washing performance. The machine boasts shaped fins and built-in rollers around the drum to create a multi-directional washing flow resulting in cleaner clothes. In addition, the Wobble washer incorporates Samsung’s innovative Digital Inverter Motor (DIM), advanced technology that contributes to long-lasting durability and extends the washer’s lifetime. The DIM, with a guaranteed 11-year warranty for consumers in South East Asia, is brushless and contains minimal moving parts, meaning there is less chance of parts wearing out or breaking, leading to a longer lifespan.
To enable expert cooking capabilities to consumers, Samsung’s Smart Oven (MC32F606) features smart sensor technology, respectively. The appliance was built to help consumers save storage space in the kitchen, as well as save time and effort when preparing healthy, tasty meals.
To round things up, Samsung’s NaviBot CornerClean (VR10F71) boasts zero blind spots and cleans a variety of surfaces from corner to corner. The POP-OUTTM brush and Visionary MappingTM Plus system, paired with dust awareness sensors, make it one of the leading robot cleaners available.
Capturing Images for Every Moment
Samsung is staying true to its SMART CAMERA vision, delivering the latest and greatest camera technology
and driving change in the digital imaging landscape. As the newest addition to its NX-range, the NX300 blends exceptional image quality and capture capabilities with increased speed and shot control.
The NX300 is complemented by the Samsung’s NX 45mm F1.8 2D/3D lens, the first one-lens 3D system for a consumer camera, capable of capturing both still pictures and full 1080p HD video. This new lens opens up an exciting world of 3D imaging possibilities and makes the Samsung NX Series the only interchangeable lens camera supporting both 3D still and 3D movie.
Central to the NX300’s outstanding imaging performance is its new 20.3 Megapixel APS-C CMOS sensor, capable of capturing high quality images for every user. A newly designed Hybrid Auto Focus (AF) system delivers fast, accurate phase and contrast detection, while the 1/6000 second shutter speed and 8.6fps continuous shooting mode ensures every moment is captured perfectly. Also, Samsung’s unique DRIMe IV imaging engine provides outstanding developments in speed and quality photography and enables better color reproduction and greater noise reduction. Support for full 1080p HD video capture in both 2D and 3D—when combined with Samsung’s new 45mm F1.8 2D/3D lens—is also available through the DRIMe IV engine capabilities.
For a seamless photography experience, the NX300’s 84mm (3.31 inch) AMOLED screen comes complete with a tilt display allowing cherished memories to be captured from any angle, high and low, while making it effortless to review images. Completing the intuitive feel for the NX300 camera, the distinct AMOLED screen is hybrid with touch screen capabilities and 5-way manual key interface.
In addition, Samsung will be releasing the GALAXY Camera (Wi-Fi). The GALAXY Camera (Wi-Fi) delivers the same innovative photography experience that the GALAXY Camera does but without a 3G/4G connection. This allows users to merge a complete Android™ 4.1 (Jelly Bean) experience with professional style photography but without a monthly data plan. Users are still able to use the dual-band Wi-Fi technology to download the latest photo editing apps, share photos with family and friends through social networking sites or upload their photos and videos to cloud services when connected to Wi-Fi.
Expanding the GALAXY family
As a global leader in the mobile industry, Samsung today introduced a new era of intelligent Note technology with the GALAXY Note 8.0, the newest addition to its GALAXY Note family. Slim and compact enough to become the perfect on-the-go work and play companion, the GALAXY Note 8.0 brings powerful performance and functionality to support even the most demanding of lifestyles. The Note 8.0 is also equipped to store and manage your personal and professional data efficiently, providing users the perfect pocket-sized hands-on organizational tool.
It features what consumers love about the Note family with its unique S Pen experience, a variety of S Note templates and productive tools. With the S Pen, the Note 8.0 can also be used as a digital scheduler and personal diary. Creative multi-tasking with the GALAXY Note 8.0 is effortless with the innovative Dual View feature, two multi window options that seamlessly allow you to facilitate multi-screen usage. Dual View’s split screen accommodates optimal operation of different apps, such as launching the S Note on the web browser screen and allowing content to be resized, dragged and dropped as required.
What is more, the Note 8.0 goes features physical menu buttons at the bottom of the device with WACOM technology, going one step further from other tablets running Android.
Sporting a brilliant, 8-inch WXGA screen with a 1280×800 resolution, the GALAXY Note 8.0 also features Reading Mode, which transforms the device into an e-Book reader, providing the optimal reading conditions to ensure you can curl up and enjoy a good book.
The GALAXY Note 8.0 comes with 16 or 32 gigabytes of internal storage, and an external micro SD slot.
Combining Design, Performance for Hands-on Computing
Samsung’s PC line-up in South East Asia consists of two new devices that combine powerful performance with design excellence. The powerful new Series 7 Chronos and the portable Series 7 Ultra Notebook are equipped to handle both work and entertainment applications.
The new Series 7 Chronos delivers a professional performance in a thinner and lighter form factor, with a quad-core performance, as well as a new software solution called RAMaccelerator, which provides up to a 150 percent increase in speed for browsing and running apps, to act as a true desktop replacement. Its 15.6-inch Full HD display with 10-point touch screen meets both work and entertainment demands. Matching power with style, the Samsung Series 7 Chronos is just 20.9 millimeters thick; and with a back-lit keyboard and 11-hour battery life it lets users work on-the-go, longer.
The Samsung Series 7 Ultra embodies superior mobility and performance in an ultra-slim and light, full aluminum body. Combining an eight hour battery life, a beautiful 13.3-inch Full HD display with a 10-point touch screen, aluminum frame, a i5 / i7 CPU for fast-processing and up to 256GB SSD of storage, this PC provides the computing power required by even the most demanding users; and like the Series 7 Chronos, it will run on Windows 8.
Adding to the powerful mobility products, Samsung underscored its leading position in the global monitor market with the introduction of the Series 7 Touch(SC770), which is Samsung’s first multi-touch display optimized for Windows 8. Supporting up to 10 points of simultaneous multi-touch, users can drag, rotate or select objects on the monitor using their fingers.
Finally, Samsung is bringing new innovations to small and med-sized businesses (SMB) with its Xpress M2875 Series and ProXpress M4070 Series printers. Users will benefit from the most powerful processors available for business printers, as the products are backed by a powerful 600 MHz Coretax A5 core processorand up to 128MB of memory. The result is an ultrafast 28-40 page per minute printing output.
In addition, users will be able to produce the cleanest, sharpest, most accurate prints to date, thanks to Samsung’s unique imaging technology—ReCP. The technology sharpens the edges of graphics and enhances the readability of negative texts, greatly helping to enhance printed images.
Through the Xpress M2875 and ProXpress M4070, Samsung continues to demonstrate its commitment to meet a range of business user needs, across functionality, convenience and price.
Empowering the B2B Market
At today’s press conference, Samsung also announced its strategy to become a global leader in the enterprise market. This year, Samsung aims to represent 10 percent of its business in South East Asia, and by 2020, the company expects B2B to represent 23 percent of its total global revenue.
Recognizing that enterprise solutions are central to achieving success in the B2B market, Samsung today introduced Samsung KNOX, a mobile enterprise solution that provides powerful security for work and play.
For enterprises, Samsung KNOX provides comprehensive security and the confidentiality of enterprise data. For consumers, it provides security of personal data while keeping it separate from enterprise data, not to mention a simple, intuitive user experience. And for partners, it is a consolidated built-in solution that allows broader access to enterprises.
Additionally, Samsung launched its Samsung Technology Enterprise Program (STEP), a comprehensive partner program that empowers partners with competitive, differentiating tools to drive mutual growth and profitability in the market. The program focuses on ensuring that partners are certified and prepared to sell and service Samsung’s solutions.