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HOTLINK OFFERINGS IN VOICE & SMS, MUSIC, GAMES, REWARDS AND MOBILE INTERNET.

1)Voice and SMS
1. Hotlink has launched many value offerings including the lowest call rates of 12 sen per minute and the lowest SMS rates of ½ sen per SMS for its Hotlink Youth Club members. Members also enjoy a full suite of club benefits from being the first to try innovative services, special privileges for movies and concerts, to reward vouchers and holiday trips.

2.Hotlink Super Savers continues to be the only bundling service which offers clear savings. Current promotions are on SMS, talk and IDD super savers. Bite size offers start from ½ sen per SMS or 200 SMSes for RM1 (valid from 6.00am to 6.00pm daily). Meanwhile, larger supersavers bundles begin from RM10 for 60 minutes of talk time (valid for seven days) and RM10 for 1000 SMSes (valid for 30 days.)

3.To celebrate special occasions, Hotlink recently offered customers a 50% discount on local calls for Ramadan, the Harvest Festival, and Malaysia Day.

4.Hotlink continuously refreshes its offerings to provide more value for the customer. More details are available at www.hotlink.com.my

2) Music  
1.In 2006, Hotlink was the first in Malaysia to launch Hotlink Music Unlimited, an extensive mobile music portal with above 100,000 music downloads available including caller ringtones, true tunes, polyphonic ringtones, and full songs.

2.Hotlink currently manages the most extensive mobile music library with over one million music downloads.

3. Hotlink has presented popular A-List international artistes live in Malaysia, bringing customers the music experience beyond their mobile phones. Hotlink previously presented artistes such as Dato’ Siti Nurhaliza, Rossa, Gwen Stefani, Avril Lavigne, A Mei, Sean Kingston, Jay Chou and Eason Chen.

4.Hotlink was first to introduce First on Mobile, a new service which gives customers first access to exclusive digital music content on their mobile phone. Customers enjoy music content which is not available on other digital platforms in the country.

5.Hotlink recently celebrated a milestone achievement with two million downloads achieved with one artist and one song (“I’m Yours” by Jason Mraz). This was a phenomenal first time achievement for Hotlink and the music industry in Asia, and signifies the depth and breadth of Hotlink’s music reach.

6.Hotlink’s digital music platform showcases the talents of local artistes through the “Voice of Local Talent” initiative. Unsigned local artistes may leverage on Hotlink to reach out to a wider audience.

7.Moving forward, Hotlink will be the one-stop centre for all our customers’ music needs, with exclusive content and local and international acts.  

3) Games  
1. Hotlink was among the first to launch a mobile games portal in Malaysia, the Hotlink Games Unlimited Portal, in March 2007.

2. At present, the Hotlink Games Unlimited Portal has the widest selection of mobile games in Malaysia with over 6500 titles, including top titles such as “Terminator”, “Transformers”, “Need for Speed”, “Sally Spa”, “GI Joe” and “G-Force”.

3.In 2008, Hotlink enhanced its customer proposition with extensive partnerships with the three of largest mobile games providers in the world.  Gameloft, EA and Glu teamed up with Hotlink to provide Hotlink customers with the latest, premium titles from both PC and consoles games, and movies, on their mobile phones.

4.In 2009, Hotlink partnered with major Japanese gaming content providers such as Konami, Bandai Namco and Koei for premium Japanese mobile games.

5.This year, Hotlink introduced the multi-player mobile game which allows customers to play with two players or more, and to chat and socialise online.

6.In its efforts to widen gaming content on its portal, Hotlink introduced the Hotlink Warriors series, the first locally produced superhero mobile games series in Malaysia.

7.  Hotlink was a regular participant in the popular Anime and Games festival from 2007 to 2009, celebrating anime, mobile gaming and gamers

8.  For more information on the Hotlink Games Unlimited Portal, please visit 
      www.gamesunlimited.com.my.

4) Rewards
1.   This year alone, Hotlink has given out 1.5 billion free SMSes and to-date, Hotlink
has rewarded its customers with more than RM65 million worth of rewards points, which can be redeemed instantly for a choice of free talk time, SMS and caller ringtones.

2.Hotlink users get practical savings via dining mobile-vouchers and may even win a luxury cruise with their entire family via the latest Hotlink campaign with just an RM10 top-up.    

3.Currently, Hotlink has the largest number of merchants on board offering up to 40% discount on special deals for Hotlink customers. Key merchant partners include The Manhattan Fish Market, Kentucky Fried Chicken, A&W, Delifrance, and Time Galeria.

5) Mobile internet
1. Maxis is the first telco to offer BlackBerry to our prepaid customers with a range of
    service packages that meet their varied needs ranging from email to social
    messaging functions. To subscribe, customers just need to type *100# from their   
    mobile phones, choose “services” and select “blackberry internet service (BIS)”.

BlackBerry Internet Service Social
(Available from 20 October 2009 onwards)

RM28 via monthly top up
Unlimited social networking and instant messaging only.

2.
BlackBerry Internet Service Messaging
(Available from 20 October 2009 onwards)

RM28 via monthly top up
Unlimited email and instant messaging only.

3.
BlackBerry Internet Service Premium (Weekly)
(Available from 20 October 2009 onwards)

RM28 via weekly top up
All services.

3.
BlackBerry Internet Service Premium
(Available from 1 October 2009 onwards)

RM98 via monthly top up
All services.

Table 1: Maxis BlackBerry service packages for prepaid users

BlackBerry
Curve 8520

With any of the BlackBerry Internet Service package above
RM899 (from Retail Price of RM1199)
Table 2: Special package price for Hotlink customers

2.  Hotlink recently introduced mobile internet by time packages to make the  
whole mobile internet experience more customer-friendly. Customers are charged based on surfing time, from as low as RM2 per hour and RM8 per day. They just need to type *100#, press send and select ‘mobile internet’, under ‘services’. This charging concept is totally new to prepaid mobile users. Customers may now have peace of mind while surfing, knowing that they are able to manage their spending better.

3.  Maxis prepaid broadband packages are now available. These packages
are ideal for users who do not want a monthly commitment. The RM8 plan entitles the user to 24 hours of usage or up to 500MB, while the RM25 plan has a seven-day validity and is capped at 2GB of usage.

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