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Samsung and Nippon Paint bring colours of hope and inspiration to Rumah Sayangan

Kuala Lumpur, 8th March 2010 – Samsung Malaysia Electronics (SME) Sdn. Bhd. and Nippon Paint (M) Sdn Bhd (NPM) literally added colours to children’s lives by pledging RM10,000 and a new paint makeover to Rumah Sayangan, an orphanage in Cheras, Kuala Lumpur respectively.

The initiatives were part of the Samsung Corby Colour Me Challenge, a youth-inspired collaboration between the technology and paint giant to present art and designs students an opportunity to shine.

“The Samsung Corby Colour Me Challenge provided the young a platform to express their individuality and personality. Taking this initiative a step further, we hope to demonstrate to the children that the world is full of colours and to inspire them to never stop reaching for the stars,” said Sam Chen, Marketing Communications Leader, Mobile Phone Marketing, Samsung.

In addition, the winner of Samsung Corby Colour Me Challenge, Sashtri Vivekanandan, 22 from Raffles International College personally undertook the creative lead for decorating a wall in the home. The wall painting is based on the message of love and happiness using the bright happy colours of the Samsung Corby phone.

“Nippon Paint Malaysia is committed to bringing all the positive aspects of colour into the lives of every Malaysian. Colour and life go hand in hand. Colour inspires and triggers our emotions. Today, we have witnessed how something as simple as painting, gives back to the community in the most inspirational way,” added Ms Gladys Goh, General Manager, Nippon Paint (Malaysia) Sdn Bhd.

“The donation will help cover the children’s education, food, provisions, and other necessities for the home. We hope other organizations will take the lead from Samsung and Nippon Paint and speak to us on how to make an impact in children’s lives,” said Susan Looi, Managing Director, Rumah Sayangan. Ruman Sayangan currently accommodates 17 children.
Taking a leaf from Oscar Wilde, Chen quoted: “Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways. At Samsung, we believe the children is our future and we are happy to be a part of something meaningful”.

Movie : BROTHERS
Genre : Drama, Thriller, War
Director : Jim Sheridan
Cast : Natalie Portman, Jake Gyllenhaal, Tobey Maguire
Trailer : http://www.youtube.com/watch?v=rLlpabVRnyc
Synopsis : When a decorated Marine goes missing overseas, his black-sheep younger brother cares for his wife and children at home-with consequences that will shake the foundation of the entire family.

BROTHERS tells the powerful story of two siblings, thirty-something Captain Sam Cahill (Tobey Maguire) and younger brother Tommy Cahill (Jake Gyllenhaal), who are polar opposites. A Marine about to embark on his fourth tour of duty, Sam is a steadfast family man married to his high school sweetheart, the aptly named Grace (Natalie Portman), with whom he has two young daughters (Bailee Madison, Taylor Geare). Tommy, his charismatic younger brother, is a drifter just out of jail who’s always gotten by on wit and charm. He slides easily into his role as family provocateur on his first night out of prison, at Sam’s farewell dinner with their parents, Elsie (Mare Winningham) and Hank Cahill (Sam Shepard), a retired Marine.

Shipped out to Afghanistan, Sam is presumed dead when his Black Hawk helicopter is shot down in the mountains. At home in suburbia, the Cahill family suddenly faces a shocking void, and Tommy tries to fill in for his brother by assuming newfound responsibility for himself, Grace, and the children.

But Sam is not dead; he and a fellow soldier have been captured by Taliban fighters. In Afghanistan’s harsh, remote Pamir Mountains, Sam is subjected to traumas that threaten to rob him of his very humanity. At the same time that Sam’s sense of self is being destroyed overseas, Tommy’s self-image is strengthening at home. And in the grief and strangeness of their new lives, Grace and Tommy are naturally drawn together. Their longstanding frostiness dissolves, but both are frightened and ashamed of the mutual attraction that has replaced it.

When Sam unexpectedly returns to the States, a nervous mood settles over the family. Sam, uncharacteristically withdrawn and volatile, grows suspicious of his brother and his wife. Their familiar roles now nearly reversed, Sam and Tommy end up facing the ultimate physical and mental challenge when they confront each other. In the shifting family dynamics, who will dominate? And how will the brothers come to terms with issues of love, loyalty, and manhood-and with the woman caught between them?

About 8TV

8TV is an interactive platform for audiences united by a common desire for authenticity and self-expression. It is a hot-bed of creativity featuring original, local and international entertainment wrapped in interactivity. 8TV began operations on January 8th 2004 and transmits free to the entire West Coast of Peninsular Malaysia and Kuantan on the UHF band. 8TV also transmits nationwide via Astro Channel 708. It has chalked up impressive achievements within only its first year of operations, successfully producing the highly-rated Malaysian Idol™ series and also winning several Asian-level industry awards for creative excellence.

Since its inception, 8TV has achieved many milestones in the broadcasting industry such as carrying the ‘live’ broadcast of the ‘Grammy Awards’ and the ‘Academy Awards’, winning the broadcast rights for ‘UEFA Euro 2004’, Formula 1 and A1 Grand Prix with sister company, TV3, as well as staging two very successful seasons of the much anticipated Malaysian Idol™.

Strengthening its mark in the local network, 8TV continues to produce well-received in house productions such as Malaysia’s Most Beautiful, I Wanna Be A Model and the mother of all talent-search shows, One In A Million. Another hit amongst fans and viewers of 8TV is the Summer Live Concert, the annual Chinese concert that has attracted hundreds of thousands of fans featuring impressive line-up of international artists.

To add to the multiple winnings in the international and local creative awards scene such as the Phoenix Awards, Promax/BDA Awards and the Anugerah Skrin, 8TV recently secured themselves three awards in two different categories at the 2009 Phoenix Awards that was held in Singapore. In the Opening Credits or Titles for TV Programme category, Silver was awarded for work on the Shout! Awards 2009 promo, while silver and a bronze were bagged in the Campaign to Promote Feature Film or TV Series category. In the 2008 Phoenix Awards, 8TV won four awards in two different categories comprising of the TV Promotional and Film Advertising/Promotion.

At the Promax Asia 2009 Awards, 8TV carried home the Silver award for best Public Announcement in its Merdeka Rasa Sayang ad, and was listed as the number 1 Choice for Youth Market in the Advertising & Marketing Magazine Category. 8TV also won two awards including a Gold for Project Superstar interstitials and Silver for The Sarah Connor Chronicles interstitial at the previous Promax/BDA Awards.

Apart from that, 8TV won Best Entertainment Show for Project SuperStar and Best Reality Show for So You Think You Can Dance (season 2) in the Anugerah Skrin 2008. In the Anugerah Skrin 2009 however, 8TV was nominated in five various categories including the Best Reality Show, Best Entertainment Show, Best Documentary/Magazine, Best Musical Show and Best Serial Drama, as well as Best Direction and Best Drama Series for the 2009 Asian TV awards.

Malaysians can watch local programmes on the 8TV website (www.8tv.com.my). All it takes is a broadband Internet connection for a desktop or notebook PC, and their favorite programme is simply a mouse click away, anytime, anywhere.

The shows will be available online for free within 12 hours of the programme broadcast on TV. Online viewers can also enjoy web exclusives, including behind the scenes, audition clips, live online events, and video promos.

No more missed episodes of local programmes with 8TV’s catch-up service, exclusively on www.8tv.com.my. If you’re always on the move, now you can even catch your favourite 8TV programmes on your mobile phone! Simply log on to mobile.8tv.com.my, click on 8TV for your favourite 8TV programmes .

It is my pleasure to welcome all of you today to the official launch of “Malaysia, Jom Lebih Sihat!” campaign. First and foremost, I would like to thank all of you, for making time in your schedules to attend today’s event, which is truly a momentous occasion for Unilever Malaysia and Lifebuoy.

Ladies and gentlemen,

As Malaysians, we have experienced our share of diseases and illnesses over the years. From diarrhoea, which according to UNICEF reports, causes 1.5 million deaths annually worldwide amongst children aged 5 years and below, to the Hand, Foot and Mouth Disease, which affects two children in Malaysia every hour, to the recent influenza pandemic that claimed the lives of 77 individuals in Malaysia last year. The more worrysome part is that in many cases, diseases such as those mentioned just now could have been prevented with the practice of good and correct personal hygiene.

Indeed, health professionals the world over agree that the practice of good personal hygiene is the single most effective measure towards the prevention of many of the diseases we face today. In this regard, we are reminded time and again of the importance of proper personal hygiene by the Ministry of Health and other parties, but how many of us actually take heed of this advice and put words to action? It starts with us – in our homes, our families, our schools, our offices and has to be part and parcel of our lives.

These are the reasons that prompted us at Lifebuoy to initiate the “Malaysia, Jom Lebih Sihat!” campaign, to encourage all Malaysians to lead a healthier life as well as to provide the underprivileged the opportunity to live with greater freedom from health problems through the provision of hygiene care product.

Ladies and gentlemen,

It is ironic that the group of people who need personal hygiene care the most are from the underprivileged group, such as the hardcore poor, those living in slum areas and those in rural areas, who cannot afford, or do not have access to proper hygiene care products. It is something that is so common and readily available to many of us that we very often take for granted. However, for the underprivileged group, having access to good hygiene care products becomes a luxury rather than the necessity it should be. At the very least, everybody deserves access to good, proper, personal hygiene.

With this in mind, it is my pleasure today to announce that through the “Malaysia, Jom Lebih Sihat!” campaign, Lifebuoy, will donate one soap bar to underprivileged Malaysian families nationwide with every purchase of Lifebuoy product during the campaign period. By the end of the campaign period, Lifebuoy targets to accumulate one million soap bars that will be distributed to the underprivileged Malaysians. We will be displaying a giant soap structure at the closing ceremony of the campaign in June. Consisting of 1 million soap bars, the structure is aimed at showcasing to the public a tangible representation of their support to the underprivileged community.

In this regard, Lifebuoy is very grateful to have on-board the Yellow House Society, HOPE Worldwide and Community Support Network as part of the group of social welfare organisations who will support us in the nationwide distribution of soap bars to the underprivileged groups. This partnership, I’m sure will not only help make this campaign a reality, but also a success.

In Malaysia, just like any other country in which Lifebuoy operates, our business leaves a significant impact on the community in which we operate. When we entered the Malaysian market in 2008, we also entered the homes and lives of Malaysians as well. This campaign reflects our continuing commitment towards the society and community, doing our part for 1 Malaysia, in doing what we do best – ensuring that all Malaysians, irrespective of creed, race, or socio-economic status, are happy and healthy at times of increased health risks.

We also believe that this campaign will provide an opportunity for Malaysian consumers to help others live a healthier life as they enjoy the goodness of the New Advanced Lifebuoy. Nevertheless, Lifebuoy is honoured and proud to have three Malaysian celebrities to give their sincere support as the ambassadors to this campaign. I personally believe that they as prominent figures in the society want to play their part to encourage Malaysian consumers to give their support in this campaign and to make this campaign a success.

Ladies and gentlemen,

On behalf of Lifebuoy, I once again would like to thank every one of you for your presence here today, that would really make a difference in creating a healthier and happier Malaysia. Together, let us as 1 Malaysia, do our part to make this campaign a success.

Thank you.

LIFEBUOY AIMS TO REACH OUT TO 1 MILLION
MALAYSIAN HOUSEHOLDS

Petaling Jaya, 2 March 2010 – Lifebuoy, the world’s leading germ protection soap today launched its “Malaysia, Jom Lebih Sihat” campaign as its year 2010 resolution to encourage all Malaysians to lead a healthier life as well as to provide the underprivileged with the opportunity to live with greater freedom from health problems through the provision of hygiene care product.

The campaign, launched in conjunction with the introduction of the New Advanced Lifebuoy with Active5 Germ Protection Formula will run from March to May 2010. Lifebuoy will contribute one bar of soap to underprivileged Malaysian families with every purchase of Lifebuoy products from 1 March to 31 May 2010.

By the end of the 3-month period, Lifebuoy targets to accumulate one million soap bars that will be donated to the underprivileged groups nationwide. The distribution of soap bars will commence from June 2010 onwards with the support from HOPE worldwide, Yellow House Society and Community Support Network as part of a key group of social welfare organisations.

The campaign was launched at Sunway Convention Centre by Mr. Ainul Yaqin, Director of Home and Personal Care, Unilever (M) Holdings Sdn Bhd together with Mr. Darick Wong, Programme Director of HOPE Worldwide and Mr Law Gin Kye, President of Yellow House Society. Also present at the launch ceremony were three Malaysian celebrities – singer and actress Amy Mastura, former national cyclist M. Kumaresan, and TV personality cum actress Loo Aye Keng – who are also the ambassadors of the campaign.

Speaking at the ceremony, Mr Ainul Yaqin said, “It is ironic that the group of people who need personal hygiene care the most – are from the underprivileged group, such as the hardcore poor, those living in slum areas and those in rural areas, who cannot afford, or do not have access to proper hygiene care products. It is something that is so common and readily available to many of us that we very often take for granted. However, for the underprivileged group, having access to good hygiene care products becomes a luxury rather than the necessity it should be. At the very least, everybody deserves access to good, proper, personal hygiene.”

He continued, “This campaign reflects our continuing commitment towards the society and community, doing our part for 1Malaysia, in doing what we do best – ensuring that all Malaysians, irrespective of creed, race, or socio-economic status, are healthy at times of increased health risks.”

The launch ceremony also featured the unveiling of the results of Lifebuoy’s Human Volunteer Study, presented by Dr. Rajan Raghavachari, Lifebuoy’s Global Technical Project Leader. The large-scale clinical study was conducted on the effectiveness of Lifebuoy’s germ-protection care, resulting in 25% observed reduction in the number of diarrhoea episodes amongst participants, with 41% improvement in kids’ attendance to school without absenteeism due to illnesses.

In conjunction with this campaign, Lifebuoy aims to set a record for the first-of-its-kind giant soap structure, made up of the targeted one million soap bars, touted to be 2-storeys high. The giant structure will officially be unveiled at the closing ceremony of the campaign and will be displayed at the concourse of Sunway Pyramid for Malaysians to bear witness to the nation’s collective generosity in helping the underprivileged.

PICTURE CAPTIONS

Picture 1
From left to right: M. Kumaresan, Loo Aye Keng, Amy Mastura, Ainul Yaqin (Home & Personal Care Director, Unilever (M) Holdings Sdn Bhd), Darick Wong (Programme Director of HOPE Worldwide) and Law Gin Kye (President of Yellow House Society)

Picture 2
The celebrity ambassadors together with Ainul Yaqin, Darick Wong and Law Gin Kye posing the Malaysia, Jom Lebih Sihat! pledge

Picture 3
The celebrity ambassadors and Ainul Yaqin participate in a handwashing demonstration

Picture 4
The celebrity ambassadors posing the Malaysia, Jom Lebih Sihat! pledge with Lifebuoy products

About Lifebuoy
Lifebuoy is one of Unilever’s oldest brands, and has been sold in countries across the world since the 1890’s. Throughout its history Lifebuoy soap has been affordable to everyone, helping people to live with greater freedom from health problems. Today, more than 1.6 billion people around the world trust Lifebuoy products to protect them from germs. Lifebuoy, the pioneering soap, is a true embodiment of Unilever’s Vitality Mission: to help people look good, feel good and get more out of life. http://www.lifebuoy.com